AJ Jacobs, at that time inspired by Thomas Friedman’s ‘The World Is Flat’ wondered why the benefits of outsourcing should be limited to only the Fortune 500s, why not to an individual like him.

AJ went to write a humorous article My Outsourced Life[5] in the Esquire which captured people’s imagination and the attention of the international press.

The experiment gained popularity and was featured on ABC’s Good Morning America, NPR, WSJ, NYT and other international media.

Sensing an opportunity, the company formed a separate division for virtual assistant services and christened it as ‘GetFriday.'

The service was again featured as YourManInIndia (YMII) in Tim Ferriss’s New York Times best-selling book ‘The Four Hour Work Week’ published in 2007.