[2] It was operated at that time by Peter Magnus Nilsson (CEO, editor and publisher), Leo Lagercrantz (Editorial Director) and Karen Eder Ekman, who had previously worked at Expressen and Aftonbladet.
There are links to other mainstream media, since Bonnier also own Dagens Nyheter, Expressen and Résumé,[5] which frequently comment on opinion articles in Newsmill.
The reason for nomination was that "it rejuvenates opinion journalism, invites an audience and asks new questions".
[citation needed] On Newsmill one could buy editorial space in the section titled "Seminars", which were displayed with a pink background.
[6] When the magazine Internetworld listed Sweden's 100 best websites in November 2008, Newsmill was rated 45th as the "best opinion site".