Sports rights used by the channel included matches from the football series Superettan and the Wimbledon.

The deal meant that Sport-Expressen could use several sports rights held by TV4, including reruns of games from the 2006 FIFA World Cup.

With the relaunch, it will take the space in the Com Hem basic package previously occupied by Eurosport, thereby increasing the penetration for the channel while decreasing it for a major competitor.

[2] By the end of March 2008, TV4 received a licence to broadcast the channel in the Swedish digital terrestrial television network.

The licence was valid from 1 April, but it didn't launch immediately, partly due to a disagreement between TV4 and Boxer over the pricing of the channel.