The channel's programming has been primarily geared towards men, and features a selection of cartoons, TV series and movies from comedy, reality, action-adventure, science fiction, fantasy, and horror genres.

Television shows broadcast on the channel are mostly U.S.-based, and current fare includes The Simpsons, Family Guy, Fresh Off the Boat, The Big Bang Theory, Agents of S.H.I.E.L.D., New Girl, and Last Man on Earth.

It was launched on 24 March 2008, as all of the current channels (the big three – ETV, Kanal 2, TV3) were obliged to have digital sister channels at or by the end of March 2008.

On 9 January 2010,[dubious – discuss] although TV6 Estonia did leave the free-to-air MUX1, it continues programming in terrestrial subscription-based MUX2, and is also available on cable and IPTV.

Estonia turned analogue television transmissions off on 1 July 2010.