TV Land is an American pay television channel owned by Paramount Global through its networks division's MTV Entertainment Group.

Following a seven-minute short film introducing the network, the first program aired was a syndicated edit of The Best of The Ed Sullivan Show featuring the Beatles' American debut along with routines by Joan Rivers, Richard Pryor and Señor Wences.

[3][4] The channel launched during a time when retransmission consent was becoming more common with subscription networks and terrestrial television stations nationwide as a result of a provision in the 1992 Cable Act.

In February 1999, according to Nielsen ratings data, TV Land averaged a 1.0 share during primetime, tying ESPN for tenth place among all pay-television networks.

After the series finale of Hot in Cleveland, a new logo was unveiled as part of a larger rebranding that saw TV Land shift its focus to Generation X viewers who grew into the network's demographic.

[13] Completing the shift to edgier, single-camera programming, TV Land announced on July 28 that the upcoming fifth season of the multi-camera sitcom The Soul Man would be its last.

[17] Since 2017, Viacom has been reorganizing its media businesses around six flagship brands, including Paramount Pictures, BET, Comedy Central, Nickelodeon, Nick Jr. and MTV.

Such programming continues to air during the daytime hours, while the network's primetime lineup focuses on both recent and contemporary sitcoms originating from the late 1990s.

[29] Viacom sold back its stake in the channel to CTVglobemedia (which would later be acquired outright by minority shareholder BCE, Inc. on September 10 of that year to form Bell Media[30]) following the rebrand.