In terms of the media landscape, the place of the Breton language remains limited on public television in Brittany, which in fact has a monopoly.

The choice of location obeyed several constraints, the promoters wanting a central city in Brittany, which excluded Brest, Rennes and Nantes from the start.

The starting capital of 100 million francs is secured by calling on an arrangement bringing together local, national and international players.

The citadel of Port-Louis was considered for a time, but in the end the harbor enclosure at Lorient, recently liberated by the French Navy, won the decision.

The beginnings were however difficult, identity checks at the entrance to the Lorient arsenal, the only access to the enclosure, were maintained, and the premises lacked equipment.

The inauguration evening saw guests such as musicians Dan Ar Braz, Denez Prigent, and Gilles Servat performing.

In terms of broadcasting, it is initially provided by the two satellite bouquets TPS and Canalsatellite in basic subscriptions, as well as via cable on the Noos networks in the west of France and in Paris.

The channel did not have a terrestrial frequency in its early days, which limited its audience, and the managers of TV Breizh sought in the following years to change the situation9.

The aim is to go above the 1% audience mark in order to capture more advertising resources, which the channel did in February 2004 by climbing at the same time to 4th place among cable and satellite.

Local presence decreased in the programming, the 20-minute evening news bulletin, hosted by two presenters, changed to a seven-minute all-image format in 2006.

On October 8, 2012, however, the closure of the Lorient image center was announced, from which several theme channels of the TF1 group were broadcast, including TV Breizh.