The group featured entrepreneurs like José Luis Moura, a coffee exporter from Santos, Congressman Ortiz Monteiro, founder of TV Paulista, and John Scantimburgo, owner of the newspaper Correio Paulistano.

Programs such as those by Moacir Franco, Derci Gonçalves and Costinha were highly targeted, the scripts of soap operas were constantly censored and some had to be transferred after 10 pm.

As a form of denunciation and protest, the excerpts cut from these programs were not reissued, in their place cartoon characters appeared with their mouths and ears covered and the caption “censored”.

This process ended with the seizure of the group's assets, including Rede Excelsior, which at the time was composed of broadcasters in São Paulo, Rio de Janeiro, Porto Alegre and Belo Horizonte.

Soon afterwards, officials from TV Excelsior tried to create a foundation to buy the station and took the proposal to the then President, Humberto Castelo Branco, who did not accept it, claiming that such a procedure was not permitted by law.

His son Wallace Simonsen then sold the station to Edson Leite, Alberto Saad, Otávio Frias and Carlos Caldeira (the last two were owners of the Folha da Manhã group of São Paulo newspapers).

(Redemption) The novel was an original by Raimundo Lopes with 594 chapters, featuring Márcia Real, Flora Geni, Rodolfo Mayer, Vicente Leporace and Procópio Ferreira, among others.

Excelsior then began broadcasting a large number of North American serial films, while censorship continued to pursue its soap operas.

5, on December 13, 1968, the broadcaster took down the vanguard newspaper, as the pressures of censorship prevented the presentation of the type of reports that had, until then, characterized the program.

The cast included Francisco Cuoco, Fernanda Montenegro, Tônia Carreiro, Nicete Bruno, Henrique Martins, Nívea Maria, Armando Bogus, Mauro Mendonça and Rodolfo Mayer, among others.

The buyer was Dorival Masci de Abreu, owner of Rádio Marconi, but Excelsior employees pushed for the deal to be undone and the shares returned to Simonsen.