The logo gained a futuristic aesthetic in 1986, as the network concentrated more on the state of São Paulo, with an abstract representation of the shape of the state formed by two 1s in opposite directions appeared, as well as the return of a Gazeta wordmark.

In 1987, this was replaced by a logo reminiscent of sister newspaper A Gazeta, in an extra bold typeface, in blue and with a segmented appearance.

The logo adopted in 1989 was designed by Fernando Cerqueira Lemos in 1978 for the entrance of the building, and represented the company's TV, radio and print (Gazeta Esportiva) outlets.

A new symbol appeared in 1990, three rings, representing the circular dots that made up analog TV images, but following a CMY pattern, a direct reference to the station's roots in the print industry.

In 2014, the current logo was adopted, the G used since 1995 (as a separate symbol since 2000) is now shown in a frontal perspective, in line with flat design trends, and the wordmark as a whole uses orange and gray as its colors, with the G in the larger orange piece, the other positioned to the right of the second A.