The station was responsible for creating the variety show Somos Nós, which also had a version produced by TV Sudoeste, from Vitória da Conquista.

[5] In 2001, TV Santa Cruz debuts, in place of Somos Nós, Encontro Com, a journalistic program that had each edition dedicated to a different theme.

[9] In March 2008, amidst disputes over the inheritance of Antônio Carlos Magalhães, César Mata Pires, one of the station's shareholders at the time, refused to sign the renewal of TV Santa Cruz's license.

The purpose of preventing the station's renewal was to pressure the majority shareholders to cede control of the group to him, as there was a fear that TV Santa Cruz would lose its license.

[13] On May 10, 2021, the station began to broadcast a fully local produced edition of the noon newscast Bahia Meio Dia, also debuting changes in its set.