Seven years later, Gilda and Haig founded their own company, Tacori, which was based in the Downtown LA Jewelry District.

In 1998, Haig commissioned an engagement ring from a fellow jeweler, Garo Kourounian, which had a design that included a crescent shape which matched the top two curves of a heart.

[2] This bridal jewelry became very popular in the United States after the television series The Bachelor and The Bachelorette began featuring its product lines in their programs.

[2] In 2013, Tacori was named on the "Top Five most visible brands" in the category of jewelry by INDESIGN magazine; that same year, it was announced as a finalist for the Communications category of the Jewelers of America's annual GEM Award in response to its advertisement "Par Chance", directed by Steve Antin.

[4] Released in December 2012, the ad campaign was intended to both display the design house's new line and to help associate the brand identity with personality traits of the wearer.