It has been suggested by tactical media theorist Geert Lovink that "discourse plus art equals spectacle",[3] reflecting its striking and memorable nature.
Although there are no strict mediums through which it operates, tactical media can often have very high aesthetic value, adding to its "spectacle" and reinforcing some of its artistic roots.
Later, Zack Exley changed the website to be a more mainstream satire (drawing criticism from RTMark),[5] posting a fake press release from the Bush campaign announcing a promise to "pardon all drug prisoners as long as they've learned from their past mistakes".
In 2000, Mexico's Zapatista Army of National Liberation social movement decided to launch a "tactical air force".
After throwing the planes over the fence of a federal barrack, confused troops were quick to point their rifles at the paper intruders, creating an image that conveyed a very strong message of peace versus war—the target ultimately being the government.