The company went through a long reorganization period starting in 1987 with its acquisition by Carl Lindner, Jr. and renamed Great American Broadcasting.

[5] In 1951, in its first expansion outside Ohio, Radio Cincinnati acquired a 20 percent interest in WBIR-AM-FM in Knoxville, Tennessee from father-and-son owners J. Lindsay and Gilmore Nunn.

[6] A year-and-a-half later, the Taft family increased its stake to 30 percent when the Nunns sold additional shares in that station to Martha and Robert Ashe, John P. Hart, and Radio Cincinnati.

[7] In 1953, Radio Cincinnati purchased WTVN-TV (now WSYX) in Columbus, Ohio, from Picture-Waves, Inc., controlled by Toledo attorney and broadcaster Edward Lamb.

Radio Cincinnati also purchased WKXP-TV in Lexington, Kentucky, from local interests and changed its call letters to WKYT-TV.

In 1963, Taft purchased several stations from Transcontinent Television Corporation: WDAF-AM-FM-TV in Kansas City, Missouri, WGR-AM-FM-TV in Buffalo, New York, and WNEP-TV in Scranton, Pennsylvania.

[22][23] In October 1966, Taft purchased the Hanna-Barbera cartoon studio from its founders, Joseph Barbera, William Hanna and George Sidney.

[24] Several months later in April 1967, the firm sold WKYT-TV to a subsidiary of Kentucky Central Life Insurance Company.

[27] Days after his death, his son Dudley S. Taft replaced him on the firm's board of directors,[28] and he eventually became head of the company.

[31] In 1970, Taft formed Rhodes Productions, a television syndication arm for various independent TV programs, including those of Hanna-Barbera.

[36] In 1974, Taft acquired Top 40 station KQV and rock outlet WDVE, both in Pittsburgh, from ABC Radio.

Also in 1981, Taft, in partnership with The Great-West Life Assurance Company of Winnipeg, opened Canada's Wonderland, a theme park near Toronto.

[48] In 1982, KQV in Pittsburgh was sold to its general manager Robert W. Dickey and newspaper publisher Richard Mellon Scaife, under the "Calvary, Inc." banner.

[49] In 1983, Taft exchanged WGR-TV in Buffalo to General Cinema Corporation's Coral Television subsidiary in return for WCIX in Miami.

[50] In 1984, the Taft Entertainment Company was reorganized, in order to set up various theatrical projects that was made by the studio, such as On Wings with Eagles.

[54] In 1985, Taft purchased Gulf Broadcasting, which included KTXA in Fort Worth; KTXH in Houston; WTSP in St. Petersburg, Florida; KTSP-TV (now KSAZ-TV) in Phoenix; KESQ-TV in Palm Springs, California; and WGHP in High Point, North Carolina.

As a result, Great American spun off WTVN-TV to Anchor Media, a new firm composed of former Taft Broadcasting board members led by Robert Bass.

It also sold WKRC radio to Jacor and shut down Electra, a teletext service operated as a joint venture between Taft, Zenith, and Turner Broadcasting's WTBS (now WPCH-TV) in Atlanta.

Around the same time, when two of the markets switched to ABC via Scripps, Citicasters agreed to a two-station deal with CBS to affiliate with WTSP and WKRC.

In 1997, the Worldvision properties that had previously been under Taft and Great American (with the exception of the Hanna-Barbera and most of the Ruby-Spears material) were incorporated into Republic Pictures (today part of CBS Studios).