[1] His projects promoted Japanese anime, fashion and music to a global audience.

In 2009, Sakurai co-founded the Ministry of Foreign Affairs's "Kawaii Ambassador" program.

[1] He also authored several books on the country's aesthetics and pop culture, including "Sekai Kawaii Kakumei" ("World Cuteness Revolution") and Anime Bunka Gaiko (Anime Cultural Diplomacy).

[1][2] On December 4, 2015, Sakurai was killed when he fell onto the tracks at the Nishi-Nippori Station of the Keihin-Tōhoku Line in Arakawa, Tokyo, around 12:30 a.m.[1] Sakurai, who was 49-years old, may have been intoxicated at the time of the accident.

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