Chanted in unison by the entire audience when someone chose to risk their winnings by going for the $64 prize, it was vocalized with a rising inflection: "You'll be sorry!
"[4] The popularity of the radio program inspired a 1944 20th Century Fox feature film, Take It or Leave It,[5] about a man who needs $1,000 to pay his wife's obstetrician.
When he is chosen as a contestant on the radio quiz show, the prize money is increased beyond the usual $64.
[6] In the summer of 1943, the show's audience was estimated at 23 million, making it the highest-rated quiz program on radio.
[8] The CBS radio version of the show was first hosted by Bob Hawk (1940–41),[9] followed by Phil Baker (1941–47).In 1947, the series switched to NBC, hosted at various times by Baker, Garry Moore (1947–49), Eddie Cantor (1949–50) and Jack Paar (beginning June 11, 1950).