Take Our Daughters and Sons to Work Day

The Ms. Foundation also states that men who have hosted children have benefited from being seen as parental figures in addition to their roles as professionals, which can contribute to combating gender stereotypes as well.

In 2007, upon becoming its own separate foundation, the Take Our Daughters and Sons to Work program was turned over to Carolyn McKecuen, a MacArthur Award recipient, who took effective control as its executive director before relocating to Elizabeth City, North Carolina, where it has remained since.

In 2019, working mother advocate and Entrepreneur writer Christine Michel Carter listed three implementation benefits for the employer: worker satisfaction, increased productivity, and employee retention.

The focus of the Day was to build confidence and to encourage girls to think more about their work options and not to limit their choices in their early years at secondary school.

A number of businesses across the UK gave supported the charity including Helene Curtis, BT, Body Shop and the Gatsby Trust, as well as OPM.

Many other organizations across the public, private and charitable sectors provided hosting opportunities, including the BBC, the NHS, John Laing, ScotRail, NatWest, ICI and the London Fire Brigade.