Talahon

The trend is characterised by videos of young men, often with a migrant background, especially from Arab countries,[1] adopting aggressive postures and showcasing luxurious, albeit often fake, accessories.

The phenomenon is deeply rooted in a specific portrayal of patriarchy, masculinity, misogyny and materialism, and it has sparked widespread discussion and controversy.

[2] The term "Talahon" does not have a fixed definition, but it is believed to derive from the Levantine Arabic phrase taʿāl lahōn (تعال لهون) meaning "come here," from the rap song "Ta3al Lahon" by Syrian-German rapper Hassan, released in 2022.

Young men identified as "Talahon" often display a distinctive style that includes luxury brand tracksuits, Gucci caps, and gold chains.

[5][6] Critics argue that the trend perpetuates stereotypes about young men from migrant backgrounds, portraying them as violent, misogynistic, and obsessed with material wealth.