The modern market was founded in 2001 by Paul Oberschneider,[1][2] and is open from Christmas Day until Epiphany.
Christmas cabins and stands sell handcrafts, hot wine and souvenirs[3] to about 200,000 visitors every year.
In 2024 Estonian Public Broadcasting described the market as "tacky" with kitschy elements resembling a souvenir shop.
[4] Tallinn is the oldest capital city in Northern Europe and has one of the best preserved medieval town centres in the world.
On the last night of celebrations the tree was taken to the Town Hall square where the members of the brotherhood danced around it before setting it on fire.