[1] In 1998 Blanchard started up a biannual fashion and visual arts magazine titled IT, for which she was publisher and co-editor.
She picked out an Alexander McQueen tunic and 'bumster' trousers from his "Hunger" collection for the womenswear look, and a man's Paul Smith electric blue two-piece suit and shirt.
[5] Blanchard said at the time that McQueen, who had recently succeeded John Galliano as the designer for Givenchy, was one of the strongest representations of mid-nineties "cutting-edge style," whilst Smith's suit represented the revolution in menswear where the male consumer was increasingly aware of labels and design.
[2][3] Blanchard's best-known book is probably Green is the New Black: How to Change the World with Style, published in 2007 and dealing with ecological awareness in a fashion-conscious lifestyle.
[2] The book established Blanchard as an authority on the subject of eco-consciousness in fashion, leading to her being approached for commentary on the topic.