The hyphenated name Universal-Tandem was adopted as a corporate identity in 1968 after Tandem Books was bought by the American group Universal Publishing and Distribution Corporation Inc. (UPD), allowing Universal-Tandem to distribute some titles published by UPD in the United States in the United Kingdom.
In 1973, Tandem established Target Books as a children's imprint.
Target became well known for its highly successful range of novelisations and other books based on the popular science-fiction television series Doctor Who.
The Target imprint survived until 1993, though in its latter years it was used only for Doctor Who novelisations.
This article about a publishing company in the United Kingdom is a stub.