In September 1979, Rosalind Wilson (1942 – July 28, 1992), a British expatriate educationist settled in Delhi started Target and became its founder-editor.
After Rosalind Wilson's death in 1992, the magazine's publication continued under Amena Jayal with its successful formula of stories and illustrations.
This move was a failure, because, with its emphasis on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target.
Target's outstanding production values as well as the quality of cartoonists and writers on its editorial board made it stand out from other contemporary Indian children's magazines[3] like Tinkle, Champak and Chandamama.
In the age before email revolutionised communication, having pen friends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from foreign countries.