[6] Lindsay began his retail empire five years earlier, running a store in Ouyen, Victoria, but moved to Geelong to increase the opportunity for growth.

[7] The company progressively established stores throughout Victoria, running with a policy of selling quality goods at half the normal rate of profit.

[10] Prior to its November 2007 takeover of Coles Group, Wesfarmers stated in August 2007 that it would consider converting some Kmart stores to the Target brand.

[12] In November 2011, Dene Rogers, the former chief executive of North American retailer Sears Canada, replaced Inman as Target's managing director.

[16] Although it is not believed CEO Stuart Machin orchestrated or ordered the accounting irregularities, he took the blame for the scandal and departed Target.

[17] In June 2016, at a Wesfarmers annual strategy briefing Guy Russo announced that Target would be exiting toy sales, pet care, and luggage.

Target planned to market shift, becoming a "mid-tier" new boutique retailer, competing with the likes of foreign fast fashion giants H&M, Uniqlo and Zara.

[18][19][20] Target announced in April 2016 it would relocate its Geelong head office to Melbourne, resulting in an unspecified number of redundancies.

The large restructuring of Target Australia, is a result of its parent company Wesfarmers, claiming that a changing retail landscape in which consumers are opting for "cheap and cheerful" products, mixed with some high-end purchases.

[30] Over the month of February they launched new ads that told a story of daily struggles of life and ended with the catch phrase such as "That's quality.

[38] South Yarra was renovated with the new logo, in black instead of red for the iconic Target symbol, although this location was closed down permanently.

[citation needed] In March 2007, Target launched a 42-piece winter collection designed by Stella McCartney and Britney Spears.

[40] A number of metropolitan stores sold out of the range as soon as 10 minutes after opening, and items from the collection soon began appearing for sale on eBay at inflated prices.

[citation needed] In the same month, Australian fashion designer Collette Dinnigan released a range of lingerie labelled the 'Wild Hearts' collection.

[42] In February 2012, Target launched a line of lingerie designed by American burlesque dancer and model Dita Von Teese.

[citation needed] Throughout 2012, Target also announced designer collaborations for children with Collette Dinnigan[43] and Ksubi[44] and Roberto Cavalli[45] for women.

In March 2016, Target launched a collection of women's, men's, children's and homewares by French fashion designer Jean-Paul Gaultier.