Officeworks rebranded in 2008, revising its logo, uniforms, store department names, and slogan – "Lowest Prices Everyday".

[11] In June 2015, Officeworks opened a "3D Experience" centre at its Russell Street, Melbourne store, with 3D printers and scanners for sale, and 3D printing and scanning services.

In 2017, Officeworks stated it planned to add accounting, bookkeeping, payroll, communications and web design services targeted at small, micro and medium-sized businesses.

[13]In February 2018, Officeworks updated their tagline to "making bigger things happen" to reinforce that they're there to support customers by having a wide range of products at low prices and with great service.

In February 2022, Officeworks acquired a 21% stake in World's Biggest Garage Sale, a Brisbane based organisation that repairs and re-purposes unwanted products.

Officeworks plans to help the organisation expand into a national repair and recovery service under a new brand called Circonomy, focusing on the broader retail industry.

[21] In September each year, Officeworks runs a national ‘Wall of Hands’ campaign raising funds for the Australian Literacy and Numeracy Foundation.

Customers can donate at the registers or online and purchase paper hands on which they can write the name and add to the in store display.

[25] Most Officeworks stores feature the following departments:[26] House brands include Ampersand, Born, Insystem, J. Burrows, Kadink, Keji, Order, Otto, PPS, Qudo, Stilford and Studymate.