The business initially faced difficulties but later expanded into wholesale distribution and introduced its own products.
[4] Sheikh expanded the company to offer products to customers across the UK, Europe and other regions.
[16] In September 2023, Tariq Halal Meats served as the lead sponsor for the 8th World Halal Food Festival, held at London Stadium, Queen Elizabeth Olympic Park.
[17] The festival was reportedly recognized as the largest and longest-running halal food event globally, and took place on the 23rd and 24th of September.
Notably, Nadiya Hussain conducted a live demo on September 23rd.