[5] It aims to recruit a Body Image Movement Global Ambassador Program (BIMGAP), of people who will spread its message internationally through social media and local contacts.
[8] From around 2019 the movement crowdfunded for a documentary film, Embrace Kids, aimed at children aged 8-12, to make available to schools around the world.
[9] Featuring many well-known entertainers and artists, such as Celeste Barber, the duo Electric Fields, Jameela Jamil, and Chloé Hayden, the film was released in 2022, listed on IMDb as Embrace: Kids.
[13][14] Brumfitt experienced family tragedy when her brother Jason died of a heroin overdose aged 28.
[2] On 10 October 2023, Brumfitt was one of 25 Australians of the Year who signed an open letter supporting the Yes vote in the Indigenous Voice referendum, initiated by psychiatrist Patrick McGorry.