Restrictions may apply: some restaurants allow discounts to no more than two diners; cards may not be accepted at peak times such as Fridays or Saturdays, or December; it is usually necessary to book beforehand.

It was originally set up in 2006 as tastelondon by founders Matt Turner and Jamie Milner,[2] and re-branded in 2010 to encompass the rest of the UK and Ireland.

It claims to be "the UK's biggest dining club", but no longer lists numbers of members and restaurants.

Members can also use the smartphone app to access their digital card, write restaurant reviews and see their total savings.

In 2012 and 2013 the company supported Mary's Meals, an international charity that initiates school feeding projects in some of the poorest communities of the world.