[5] According to The Caret, Lorenz's reporting frequently concerns "Silicon Valley venture capitalists, marketers and ... anyone curious about how the internet is shaping the ways in which humans express themselves and communicate".

[7] The same year, Adweek included her on its list of "Young Influentials Who Are Shaping Media, Marketing and Tech", saying that she "contextualizes the internet as we live it".

[8] Reason magazine credited her with popularizing the term "OK boomer" in a story declaring "the end of friendly generational relations".

[12] In 2017, she wrote briefly for The Hill's blog section,[13][14] and was assaulted by a counter-protester[15] while covering the Unite the Right rally in Charlottesville, Virginia.

[3][23] In April 2022, Lorenz wrote an article for the Post that publicized the identity of Chaya Raichik as the owner of the far-right Twitter account Libs of TikTok.

[25][26] According to The Times of London, "supporters of Lorenz meanwhile pointed out that Raichik's followers were only too enthusiastic about doxing when it came to teachers being smeared as paedophiles".

[29] In May 2022, Lorenz published a report in the Post about coordinated attack campaigns against Nina Jankowicz,[30][31] who was to lead the Disinformation Governance Board for the Department of Homeland Security.

[32] In the article, Lorenz detailed how Jankowicz became the victim of attacks by right-wing internet influencers and media personalities, received violent threats, and that she was "set up to fail by an administration that was unsure of its messaging and unprepared to counteract a coordinated online campaign against her."

In June 2022, the Post published an article by Lorenz about the eco-system of online content creators and influencers covering the Depp v. Heard trial.

[42] In December 2024, Semafor wrote an article which stated that her distribution partnership would not be renewed,[43] a claim that Lorenz denied, further clarifying that she retains full ownership of the show and is continuing to publish episodes independently.

"[46] In October 2023, her book Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet was published by Simon & Schuster.

[48] Lorenz discussed how influencers struggled to monetize their content and how prominent women such as Julia Allison are often the targets of online harassment and misogyny.