As Bonjour and Brioches La Boulangère, the team gained prominence with promising young stars Fabrice Salanson, Thomas Voeckler and Sylvain Chavanel.

On 29 September 2009, Bbox Bouygues Telecom along with Cofidis were not allowed to renew their ProTour licenses due to poor results.

[2] In their first season post-relegation, the team made showings at some grand tours, winning several stages and holding various classification jerseys.

Voeckler's contract is worth over 400,000 euros a year, second only to Sylvain Chavanel among French riders, although he had been offered nearly twice as much to leave Bernadeau's team and join Cofidis for the 2011 season.

Nevertheless, the team showed strong early-season form, taking second at the renowned Paris–Roubaix with Sébastien Turgot, and then winning the next classic on the schedule, as Thomas Voeckler rode solo to victory for 30 kilometers at the Brabantse Pijl.

[11][12][13] Following that result, the team continued their spring success with top-five showings from Voeckler in both Ardennes Week classics, the Amstel Gold and Liège–Bastogne–Liège.

Although negotiations with lead sponsor Europcar to extend their sponsorship beyond the end of the season have so far been unsuccessful,[19] the team began their season with strong showings in some early races, seeing Yohann Gène taking a stage as well as winning the overall classification at La Tropicale Amissa Bongo, the team's fourth successive overall victory in Gabon.

In April, Pierre Rolland won the penultimate stage of the Circuit de la Sarthe, en route to winning the race overall.

In August, Angelo Tulik achieved his first professional victory by winning the final stage of the inaugural Tour des Fjords.

Coquard won his first one-day race, by winning the Châteauroux Classic to take the lead of the French Road Cycling Cup from FDJ.fr rider Anthony Geslin.