The label was established in 2017 and conducts business in music, production, and artist management.

[10] In December 2020, the label released Wang's Chinese single, "Should've Let Go", with JJ Lin.

On 17 April 2023, Wang released the single "Slow", in collaboration with American singer Ciara.

[11] In July 2020, Jackson Wang launched a fashion collection with an eight piece monochromatic line called "Cookies – The Original".

[12] Other collaborations, which are also referred to as "Sparkles",[13] include an exclusive release with StockX[14] and a Claude Monet-inspired capsule in conjunction with Bund One Art Museum of Shanghai.