[6] In March 2024, Ted Baker called in the administrators for its European operations, due to years of problems, poor sales, and mounting debts.

[2] Founder Ray Kelvin, named the company after a self-styled alter ego, an "intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties".

[5] As of 2018, Ted Baker had 500 stores and concessions worldwide: 192 in the UK, 98 in Europe, 111 in the US and Canada, 80 in the Middle East, Africa and Asia and 9 in Australia.

[17] In December 2019, poor trading figures led to Page and executive chairman David Bernstein stepping down from their roles, and Rachel Osborne being appointed acting CEO.

[23] Ted Baker's troubles continued in 2020, as in January 2020 the firm revealed that an accounting error was twice as big as had been previously thought, leaving a £58m hole in its balance sheet.

[7][4] In October 2022, after years of troubles, and falling sales, Ted Baker was acquired by Authentic Brands Group (ABG) for £211 million.

[25] Under the terms of the ABG takeover, Ted Baker plc's shareholders were paid £1.10 per share, as the deal marked the end of the company's listing on the London Stock Exchange.

[29] In February 2024, ABG severed ties with AARC, the company which had been running its Ted Baker stores and e-commerce business in Europe.

[32] Analysing the brand's fall in 2024, financial expert Gary Hemming, said: "Ted Baker has faced a torrid few years after their founder left the business in 2019 following allegations of inappropriate behaviour.

This had led to a real domino effect for the brand as reputational damage coupled with instability in the company hierarchy saw Ted Baker head into the pandemic in a sorry state.

Ted Baker U.S. declared Chapter 15 bankruptcy that same day, blaming the operation suppliers of Authentic Brands Group for failing to pay.

[10] In May 2024 it was reported that Ted Baker’s largest creditor, Secure Trust Bank, had fallen out with the chain’s administrators, Teneo, over claims of a conflict of interest.

[34] In August it was announced that all seven Ted Baker outlets in Ireland would shut, and that talks with Frasers Group had stalled, meaning the remaining 31 UK stores would also close, putting more than 500 jobs at risk.