Teddy Fresh is an American streetwear brand founded in 2017 by Israeli-American YouTuber and designer Hila Klein.
[1][4] The name is based on the mutual love she and her husband, Ethan Klein, had for the name Theodore, or Teddy.
[4] The apparel is known for featuring pastel and color-block patterns,[5][6][7] and products include t-shirts, hoodies, sweaters, and jackets,[5] for men and for women.
[9] In 2020, co-founder Ethan Klein accused YouTuber James Charles of copying the color palette and color-block design of Teddy Fresh's most popular hoodie for his Sisters Apparel merchandise.
[1][4] In February 2022, Teddy Fresh announced a new collaboration with singer Elton John[18] called Teddy Fresh x Elton John which was “inspired by the way John has revolutionized music and broken boundaries and by his outlandish style and lust for life.” It features "sequins…intricate patchwork and vibrant fabrics that convey Elton’s luxurious and regal taste for fashion and life.”[19] In March 2023, Teddy Fresh announced a collection using the IP of Toho International's Godzilla property.