"Teddy Tail continued with several stories based on Children's Nursery Rhymes and historical events as well as fairy tales that were popular at the time.
This was a lesser-known children's annual from c1924-26 that featured a glass mirror inset into the front cover and was published by Middleton Publications, London.
In April 1933 Teddy Tail was revived by the Daily Mail, with new drawings by Herbert Sydney Foxwell (1890–1943) [6] who was already known as a cartoon illustrator having drawn Tiger Tim since the mid-1920s for the Amalgamated Press, later known as Fleetway.
Merchandising, following similar successes with Mickey Mouse were popular, such items as small toys, cut-outs, jigsaws and Teddy Tail biscuits were made.
The 'Teddy Tail League' was started also in 1933,[9] which involved members receiving enamel badges, birthday cards and free advice on Pets or Hobbies, similar to the Pip, Squeak and Wilfred and Bobby Bear clubs.
You had to collect six 'seals' from the Daily Mail newspaper to enrol and get the badge and Membership rules card and learn of Teddy Tail's 'secret sign'.
In 1949, Teddy Tail was revived with illustrators Arthur ‘Spot’ Potts,[11] Tony Hawes (1929–1997) and William St. John Glenn (1904–1974) drawing him.
This time he was very anthropomorphised being now a skinny human type character in the vein of Bugs Bunny and the redesigned Mickey Mouse, but still generally similar to the Foxwell creation.