[1] Fifteen-year-old Louise Miller longs to be popular and catch the eye of high school quarterback Brad Powell.
During English class, Louise is mocked by her mean-spirited teacher Mr. Weaver, who makes fun of a page from her diary that got accidentally stuck to her assignment.
Louise feels stuck with David, an insufferable, handsy nerd, but she is able to make him disappear at her command and manifests Brad coming over to talk to her.
When she comes home, she accidentally turns her younger brother Richie into a dog when he mocks her, but she manages to change him back to his human self by throwing him into a bath.
Serena gives Louise a book of magic spells to study and she learns to harness her powers by calling the wind and rain.
She also uses her powers to help Ms. Malloy find true love and wealth, and to help Polly gain the courage to challenge fellow student Rhet in an informal rap battle.
Louise asks for Serena's help to make her the most popular girl in school, and shows her a picture of her favorite pop star, Shana, for inspiration.
Louise attempts to look for a way to reverse all the spells, but Serena explains that the real key to magic is believing in oneself.
The first draft was raunchier and more in the style of a teen sex comedy like Porky's, but producer Alana H. Lambros and director Dorian Walker excised the racy elements to make the PG-13 film they desired.
[6][7] Teen Witch was released in the United States on April 23, 1989, and grossed $3,875 in its opening weekend at the box office, and only $27,843 in its entire run against its production budget of $2.5 million.
[8] April 1989 box office competition included Field of Dreams starring Kevin Costner and Pet Sematary written by Stephen King.
[9] Upon release, the film was panned by critics, including Chris Willman of the Los Angeles Times who called it "complete with teen wish-fulfillment fantasies, condescending moralizing, asinine musical montages, horrifying pop songs, French kissing, blatant product plugs and Dick Sargent (formerly of Bewitched).
"[11] Variety wrote "the comedy potential...is limited in this well-intentioned, young teen vehicle burdened by a nice message and a predictable outcome", but said where the film stands out is "its bouncy score, provided by and Larry and Tom Weir".
The website's consensus reads: "While drenched in upbeat messages and heart, the wonders of high school, love, and magic often don't meld well enough for this inoffensive Teen Witch.
[3] It gradually became a cult classic, having gained newer, younger audiences after regular airings on premium and basic cable networks such as HBO, Cinemax, and Disney Channel[3] in the 1990s.
"[1] Joshua John Miller, commenting on his involvement with the film as the character Richie, said, "If you look at Teen Witch, it was a very campy performance.
[15][18] Drew Grant of Nerve.com stated, "If you've never seen the original rap scene from the 80s classic Teen Witch, you must immediately stop what you're doing and watch it right now.
[20] She added, "Between the dearth of character actors, the valuable lessons learned, and the textbook backfiring of good intentions, some may scoff.
[21] In 2007, ABC Family (now Freeform) acquired the basic cable television rights to the film, and has since made it a regular offering of its annual 13 Nights of Halloween holiday block.
[29] The edition included an audio commentary track and new interviews with Robyn Lively, Mandy Ingber, Dan Gauthier, and Joshua John Miller.