Cision offers a portfolio of services including PRNewswire, PRWeb, Brandwatch, Connectively and Canada Newswire.

As of June 2014[update], it was used by more than 16,000 annual subscribers worldwide,[4] including commercial businesses and governmental, educational and non-profit organizations.

[4] The Cision "Public Relations Suite" allows users to distribute press releases, access a database of bloggers and journalists (with no option to opt-out), and monitor and analyze news and social media sites.

[6] Through a series of acquisitions, the company provides services in PRWeb,[7] HARO, North Social, Eureka, Vocus, and Media Insight Suite which Cision has continued to operate under the existing brand names.

[10] On September 15, 2014, Cision announced the acquisition of Visible Technologies, a social media analytics company.

[11] On October 14, 2014, Cision AB and Vocus announced a "friendly merger" of the two public relations companies.

[19] In September 2020, Cision named Abel Clark as CEO, replacing interim chief Brandon Crawley.