Teleavia was a French manufacturer of televisions in the mid-20th century,[2] it was created by aviation company "Sud Aviation" as a diversification operation to employ redundant workforce.
[3] The brand was best known for the innovative television set designs created by the French designer Roger Tallon in the 1950s and 1960s.
[2] The 1968 edition, known as the Portavia 111, was the year's most photographed appliance.
[4] Tallon later said, in explanation of the trademark's success and longevity: "It was the first time the shape, the function and the material absolutely intertwined".
[citation needed] The brand's motto, from 1963, was "TELEAVIA, design also matters".