Telebrands is an American direct response marketing company, and the original creator of the "As Seen On TV" logo and category of trade.

[citation needed] In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one for a home bicycle exercise machine, and the third for AmberVision sunglasses.

[3] Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV" products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, InstaBulb, Lint Lizard, Pet Rider, and Pocket Hose.

"Inventors Days" are held in several U.S. states, with past locations including New Jersey, Los Angeles, Las Vegas and Chicago.

[7] The company continues to launch products such as the Orgreenic line of non-stick cookware, the Olde Brooklyn Lantern, the Who Knew Books line of books, and Rabbit TV, a joint venture with William A. Mobley and Freecast Inc.[7] The company has also been involved in a number of cases where victims alleged and ultimately proved wilful intellectual property theft.