Most owners of a toll-free number that spells something (see Phoneword), will also try to register the matching domain name and therefore create a teledotcom; a valuable asset should they wish to sell it.
Buyer Jim McCann stated that 1-800-flowers purchased the toll free number from a flower company that was seven million dollars in debt.
When the 866 toll free prefix was launched, competition for the flowers number was stiff, with 1-800-flowers eventually losing to a rival company.
For example, when a New York-based business tried to set up 1-718-Mattress, it was forced to relinquish the use of the number as it confused people by too closely copying the brand of 1-800-Mattress.
It can however fully utilize and publish the number and its spelling for easy remembering for its customers as long as it makes clear that it is part of separate company.
Even with the 1-800-Mattress.com being a large purchase for the company, the convenience of telephone ordering from a toll free number that also spells the domain generally will increase business.