[2] The ITA was pressured, by a consortium of Welsh-speaking businessmen, into setting up a new North and West Wales region; the ITA asked the Postmaster General to allow this, which he did, with strict provisos: the new service must not offer viewers in Wales a choice other viewers did not have, and at the last minute, the Postmaster General insisted that the new station should, on its own, produce ten-hours-a-week of programmes in Welsh, without relying on Welsh language programmes produced by Granada (and ABC) and TWW.

Free programming from the ITV network, plus other support from its neighbours ABC, ATV and TWW just about kept the ship afloat, but Manchester's Granada Television decided to dispense with its productions in the Welsh language, and the loss of this valuable programming stream proved fatal to WWN.

[2] Local productions ceased in May 1963 and the station's studios were reduced to a small master control until WWN could find a successor.

The dragon emblem was retained, as was the Teledu Cymru name, with the only addition being a caption below with TWW's logo and a legend stating 'Network for Wales'.

Following TWW's loss of contract, the Teledu Cymru name was once again utilised by the Independent Television Service for Wales and the West that ran the franchise until HTV could begin broadcasting.