This format of text and the successful use of minimal video technology gives the feel of a "spare low-budget appearance, as if it were an information bulletin, or a pre-programme transmission on a community TV channel or cable network.
He consumes you.The text asserts that the corporations behind television broadcasting are manipulative forces working to maintain the status quo, from which they gain power and profit from.
[2] The use of minimalistic technology and its stark appearance of this short video works to "strip away any pretense of 'entertainment' or even news or documentary, opting for a direct appeal to the mind and emotions of the viewer...
The work is effective not simply because of the message conveyed via the text, which through coherent persuasive argument outlines the relationship between television entertainment, news and information, the maintaining of the status-quo and corporate and political control, but also of the direct televisual power of its form".
This volume includes works by other video artists including Proto Media Primer by Paul Ryan and Raindance Foundation (1970), About Media by Anthony Ramos (1977), Fifty Wonderful Years by Optic Nerve (1973), Technology/Transformation: Wonder Woman by Dara Birnbaum (1978), The Business of Local News by University Community Video (1974) and The Eternal Frame by Ant Farm and T.R.