Formatted as a live game show, each contestant posited a question or problem for judges Malcolm Gladwell, Ana Gasteyer and David Paterson to answer of figure out.
[2] Shortly thereafter, Earwolf launched Dubner's Quora-inspired podcast Question of the Day with co-host James Altucher[3] that ran until September 2016, after which the premiere of Tell Me Something I Don't Know was announced.
The show's first season maintained the pilot's format of pre-selected audience contestants presenting their IDK's to a panel of celebrities and experts from business, the arts, science, politics, sports, and academia,[4] but with less emphasis on the panelists' scoring system.
The format of the final round was also modified and the Wheel of Maximum Danger's 12 topics were designated as subcategories of the show's main theme.
Season 3 promised "more twists and turns to the game play" and ran from June to August 2017 with broadcasts recorded in Chicago, Boston, Minneapolis, Philadelphia and New York City.
Recorded in the studio without a live audience, these episodes cut the program's game show format, each focusing on a single IDK from a celebrity call-in guest.
Dubner also announced a sponsorship deal with Stitcher that would allow paid subscribers to access content in advance of the show's wider release.