Telly claims to have had about 115 million views in February and has raised a cumulative of $20 million from different investors such as DFJ, Lumia Capital and Azure Capital with a majority stakes by Cinemagics in Kuwait, one of the leading production companies in the region, in a move to revolutionize and change the behavior of audience in the GCC region.

[5][16][18][19] In 2013, Telly acquired Sha-Sha (شاشا), which was dubbed as the Netflix of the middle east,[20] to serve video streaming to the Arab world.

[21] Later, Telly teamed up with Telfaz 11, Saudi Arabia's primary Internet television network, to cater this customer base for a first window before the show hits YouTube.

[16][22] The company has signed up with major studios like Sony Pictures for series like Breaking Bad and films like The Social Network and There Will Be Blood.

[5] Telly has been reported to leverage the trend of smart TVs[23][24] and smartphones in emerging markets, an approach that has also been cited for Netflix.