Founded in 1997 by Prasad V. Potluri in Pittsburgh, United States, it is recognised as the first website exclusively dedicated to Telugu cinema.
The site offers content such as film news, box office reports, trailers, interviews, and photo galleries.
[1][3] Jalapathy Gudelli currently serves as the publisher, editor, and chief critic of the website.
The site also offers a wide range of content, including film news, reviews, box office collections, trailers, interviews, movie schedules, and photo galleries.
[1] Anjali Gera Roy, a professor at IIT Kharagpur, in her 2012 book The Magic of Bollywood: At Home and Abroad, identified the site as one of the most successful websites dedicated to Indian cinema in a specific language.