On 1 April 2002, the Dubai-based Taj Television company launched the channel as Ten Sports in India and Pakistan.

In 2006, Essel Group bought the Ten Sports channel and made it a part of its Zee Entertainment Enterprises Limited.

However, the Pakistani simulcast was handed over to a company called Tower Two, which was an Essel Group subsidiary.

The Pakistan Electronic Media Regulatory Authority (PEMRA) documents reveal Tower Sports applied for the renewal of landing rights permission for the channel Ten Sports on 29 June 2018, as their permission was expiring later that year.

It is famous for its 24/7 live streaming of cricket, football, hockey, tennis, and other sports in HD.