an American entertainment company based in Los Angeles that created, owned, and produced live attractions in the horror genre.

Ten Thirty One Productions landed what was the biggest investment in the history of the show when billionaire Mark Cuban paid $2 million for a 20% stake.

[10] In 2018 an accident at a New York event caused injury to one patron, followed by a lengthy lawsuit that resulted in a not guilty verdict.

[11] Eventually, Ten Thirty One was purchased by Thirteenth Floor Entertainment Group, the world's largest haunted house company.

[3] To minimize its environmental footprint, Ten Thirty One Productions recycles and composts; features plastic-free concessions, hybrid and electric production vehicles, biodiesel fuels, 100-percent reused or recycled sets and wardrobes, and plant-based concessions; and offers carpool discounts.

Visitors are taken on traditional tractor drawn, hay filled wagons through a fantasy world of ghosts, demons and monsters.

Also, Universal Pictures took over the space in the newly named Ouija: Origin of Evil in the first such partnership for Haunted Hayride.

[13] New York Haunted Hayride is held in Randall’s Island Park, a spot that had been used for asylums and psychiatric hospitals.

From there, campers can tailor their experience to their own comfort level, from a simple campfire night to "Hellhunt," a horror-themed scavenger hunt.