According to their own blog, TerrorBull approached several existing publishers with the game and found themselves "laughed out of the room".
[citation needed] Starting their own game design and publishing company appeared to be the only path Sheerin and Tompkins could take.
[citation needed] Indeed, their first release, War on Terror, generated a large amount of controversy and opposition, with several UK Members of Parliament offering their (negative) opinion at the time.
The core game mechanic lies in players arguing over the true meaning behind these nonsensical proclamations.
A list of clients on the publisher's website cites Greenpeace, Amnesty International, SOAS (School for Oriental and African Studies), CAFOD (Catholic Agency for Overseas Development), Headway and the BFI (British Film Institute) In the second part of Games Britannia, a three-part BBC documentary series on the history of games in Britain, aired in December 2009, TerrorBull Games were praised for their use of merging satire with gameplay.