[4] Tesco offered: The tablet ran on Google’s Android operating system, providing features such as voice search.

Tesco marketed the Hudl 2 as a family tablet and included a dedicated child safety app[5] to achieve this goal.

Reviewers were impressed by the specifications of the tablet for its price point: Chris Finnamore of ExpertReviews rated it 5 out of 5, calling it a "vast improvement"[6] over the Hudl 1.

CNET wrote "it has more than enough to satisfy most families and its wealth of parental control information will help you arm your kids with the knowledge they need to stay safe online".

[7] The parental control options were lauded by other reviewers as well; AndroidCentral described how "owners are asked if they wish to configure the hudl2 to block sensitive content, restrict the amount of time a child can use the product, and more".

They said "Get Started offers comprehensive and clear tips on how to use the tablet for everything from shopping to gaming, as well as showing some basic security measures and ways to share the Hudl safely among family members".

[10] On 23 October 2015, Tesco announced that it would no longer be stocking the Hudl 2 although it would continue offering technical support to existing owners.

While it did not explain the reason behind the decision, the company had been pursuing a strategy to focus on its core bricks-and-mortar grocery business which had already seen it sell off or close its video streaming and e-book operations.

[11] According to Marketing Magazine, a number of key people who had worked on the Hudl project, including its lead Android engineer and product managers, were no longer with Tesco.