[4] In the movie, the establishment remains nameless but is donned with a "Coca-Cola/We Slaughter Barbecue" sign.
Today, the dilapidated grocery store (and former gas station ‒ its two gas pumps as seen in the movie having since been removed) has been re-opened as an attraction for Texas Chainsaw Massacre fans with memorabilia from the movie, a barbecue restaurant, appropriately named "We Slaughter Barbecue, and cabins.
[5] Before its current owner re-opened, it was known as Bilbo's Texas Landmark and before that as Ryan's Hills Prairie Grocery.
The location has now been restored and turned into a horror resort with a Texas BBQ restaurant, music/movie venue and cabins.
The ownership team is Roy Rose an Ohio entrepreneur an avid Texas chainsaw massacre fan and Ari Lehman the first Jason in the Friday the thirteenth franchise.