Tha Blue Carpet Treatment

Tha Blue Carpet Treatment is the eighth studio album by West Coast hip hop recording artist Snoop Dogg.

[1] Upon its release, Tha Blue Carpet Treatment received generally positive reviews from music critics.

It features a cartoon dog (representing Snoop Dogg) displaying Crip gang signals, while standing on a blue carpet patterned-like bandana.

Pharrell said that the music video for "Vato" would not only show Snoop's gangsta side, but would also tackle the issue of violence between African Americans and Hispanics in Los Angeles and call for racial unity.

Snoop Dogg uses the track to show his older son—who had not chosen him as the favorite hip-hop artist when being asked—that he can still be an old school gangster rapper regarding his style if he wants to.

All three songs – "That's That Shit", "Boss' Life" and "Imagine" – has lyrics ghostwritten from a former Aftermath Entertainment artists such as Stat Quo (Benton, S.) and The D.O.C.

Snoop Dogg told Billboard, that he was working on this album, Tha Blue Carpet Treatment, for nine months.

The album maintained generally positive reviews with IGN calling it "one of Snoop's strongest efforts in a long time, with the beats, rhymes, and guests all complimenting the Doggfather with grand immediacy."

Ryan Dombal for Entertainment Weekly wrote that "Blue Carpet finds him refocused and reunited with Dr. Dre on four tracks.

– Grade: B+[19] Vibe magazine wrote that "Tha Blue Carpet Treatment stands as a strong statement from a veteran still pushing his artistic boundaries.

[8] XXL wrote that "Snoop's lyrical fire seems resurrected, as he delivers arguably his most consistently scorching work post-Doggystyle.

The production is pretty hot, with high-def beats that range from tricked-out funk (Dr. Dre's "Boss's Life") to dark, tense bounce (the excellent Neptunes-produced "Vato").

So why does Snoop's shockingly good Tha Blue Carpet Treatment sound more like a loose, revitalized follow-up to Doggystyle?

No track better exemplifies the disc's ethos of delirious excess than "Candy (Drippin' Like Water)", an insanely catchy candy-coated R&B song with clever nods to hyphy (E-40 and producer Rick Rock) and retro jazz-rap (check out that crazy Digable Planets sample!

So Treatment gives listeners Dr. Dre and The Neptunes, The Game and Ice Cube, red-hot polygamy enthusiast Akon and old standby Nate Dogg, George Clinton and Stevie Wonder, gangsta shit, pimp shit, and at least one song encouraging pee-wee football players to go hard or go home.

With his lush Blue Carpet Treatment, Snoop Dogg finally seems intent on building and expanding his musical legacy, rather than merely coasting on it.