The franchise can keep costs down by using a common ticketing system, aircraft livery, employee uniforms, and management style.

On 3 February 2014 Thai AirAsia X received an Air Operators Certificate (AOC) from the Department of Civil Aviation of Thailand which allowed the airline to apply for permits and slots for the intended routes.

[4] On 17 June 2014, Thai AirAsia X operated its first flight from Bangkok to Seoul with an Airbus A330-300.

In December 2016, Thai AirAsia X announced the end of services to the Middle East by subsequently cancelling all flights to Tehran and Muscat.

[8] In October 2021, Thai Asia X announced the resumption of flights at Suvarnabhumi Airport for the next month.