The company was founded in 1942 and is headquartered in Bangkok, Thailand.

It was one of largest insurance companies in Thailand.

Nowadays it is a financial services group in Thailand with the slogan Thai Life Insurance.

The Chaiyawan Family sold a 15% stake for around $750 million to Meiji Yasuda life insurance in 2013.

The company is known for commissioning a number of emotional television commercials that have garnered global attention.