This has boosted exports and raised the profile of Thai animation, earning recognition from the Japan External Trade Organization (JETRO) as the top animation-related business destination in Southeast Asia in 2016.
[4] This animation, which had a runtime of 10 minutes, caught the attention of the American News Agency (USIS) in Bangkok where Payut Ngaokrachang was working as an art officer.
[6][7] In 1979, Payut created his first full-length animated film "The Adventure of Sudsakorn", which was based on the story of the poet Sunthon Phu and had a runtime of 82 minutes, consisting of 66,000 paintings.
The film was a huge success, earning 2 million baht at the Athens Ratchathewi theater and making a significant impact on the Thai animation industry.
[12] Other notable TV series animated during this era include "Shelldon", created by Shellhut Entertainment and directed by Jirayuth Chusanachoti with a budget of around 100 million baht.
The film, set in the Ayutthaya period, follows the adventures of Khan Kluay and captures the identity and symbols of Thailand.
The film, which recounts the story of Lord Buddha, was produced by Media Standard Company and directed by Kritsaman Wattananarong.
The film took nearly 6 years and a team of 30 people to create, showcasing the dedication and talent of the Thai animation industry.
[18] With a budget of 230 million baht, "The Legend of Muay Thai: 9 Satra" is a 2018 animated film directed by Pongsa Kornsri, Nat Yoswatananont, and Gun Phansuwon.
The film follows the story of a young boy named Ott, who becomes a Muay Thai warrior to save his village from the occupation of Ramthep Nakorn by Asura.